What makes a campaign effective?

What makes a campaign effective? Let’s look at a few around the same topic: Plastic pollution Plastic Pollution Line: If you don’t pick it up, they will. Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa Line: Plastic bags kill Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium Line: What goes around comes… Continue reading What makes a campaign effective?

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Packaging

Once you are done with your figure, you could start thinking about your packaging. How would you like to present it? The packaging of blind box collections is very important and needs to be very attractive. Think about the size of your toy in relation to the size of the box. Think about of the… Continue reading Packaging

Cardboard prototyping

https://www.youtube.com/watch?v=pOdWHN5Ssm8&ab_channel=HackRoom The first step, before you start cutting the cardboard will be to draw what pieces you want to cut with the sizes. It can be a very simple sketch, but it will help you with your planning. Also, if you need to print a piece with the 3D printer, please send it one class… Continue reading Cardboard prototyping

Y3: Art Toys

Lesson 1 Welcome to Design. We will introduce the subject and talk about your favorite toys and if we are collectors, after looking at these videos of collectors here.  G7 DES 01 by eider_suso Lesson 2 We will explore what are Art Toys. How did they start. We will also research different Art Toy designers… Continue reading Y3: Art Toys

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Drawing practice

There is a youtube channel, Drawing with Pixar, where you can learn to draw some of your favorite characters. Illustrated aliens is a very cool illustration project that you can see here. The process is documented so you can learn a bit about how he created the planets and the characters.

Art Toy Areas

In order to help you research and clarify ideas, we are defining a few areas you can choose. 1. Food Thailand and Japan have a tradition of making food miniatures that can inspire you. You can also look at the work of Aaron Martinez. 2. Horror If you prefer horror films, you could create creepy… Continue reading Art Toy Areas

Maslow’s hierarchy

Maslow’s hierarchy of needs is a theory of motivation which states that five categories of human needs dictate an individual’s behavior. When you are designing, it is important to know what need you are trying to meet. Here is the graphic we discussed in class. What need category is your product trying to solve? Image source.

Are you a collector?

In this unit we are going to be exploring why people collect toys or what other things they can collect. We will start with Jiang Yang, who has over 12.000 Barbie dolls. In this second video we will look into 5 interesting collections that may be a bit surpising, can you collect the Universe or… Continue reading Are you a collector?