Scale

Scale Once you have your sketch with certain measurements it will be the time to think about the scale. We will ALL be drawing floor plans to scale (B4). And when we get to Criterion C, some of you will be making models to scale and others 3D models. What is scale? Why do we… Continue reading Scale

Published
Categorized as Process

Collection development

Since our unit is in branding, we don’t have to develop the collection of clothes, we just need to see how our brand is going to live in the different clothes. So, you could download some free vector outlines of clothes you will have in your collection and play with colors, logos and type. In… Continue reading Collection development

Step 0: Brand guide

1. Brand guide The first thing we will do is a page where you indicate all the elements that define your brand, in order to be able to apply it later: a. logo b. color palette c. typography d. illustrations that go with the brand / image recomendations example 1. oishii There are many templates… Continue reading Step 0: Brand guide

Scripts

When writing an script there are a few elements to consider: Cinema is visual so everything that happens needs to be either described as part of the scene, or said as part of the dialog. Here you can see a sample script. In this website, scriptlab, you can see the script and the scene of… Continue reading Scripts

Story boards

What is a story board? Please write your answer on the chat box. Now, let’s watch this clip. Pay attention to all the little details. And now have a look at this: Vyond.com is a good resource for storyboards. Have a look at this that comes from this website. “A storyboard is a graphic representation… Continue reading Story boards

Logo variations

After making your mood board, you can start thinking about your logo. Sometimes we have a great idea at first, but it is always great to play around with it and create different variations (on colors, type, position of the elements) to see what works best. Have some fun with this!

Branding

How brands work in our Brains introduces important questions to anyone designing a brand these days: In this second video, Debbie Millman explains the evolution of branding from a tool of capitalism to sell products to the endorsing of social movements and ends with the provocative question: why does the world need your brand?