We broke the class into 3 main groups to research:
1. Color
What do colors mean? What colors are better for my logo? Should I use the school colors? How can I use color to create a hierarchy and separate PS, MS and Hs? Do colors mean the same in all cultures?
- A nice introduction is this video:
- You can also look at this infographic: Colors in cultures.
- And this tool to choose color schemes: Coolors
- Color theory basics in this video:
You can also check this board for extra resources.
2. Composition and shapes
What shape should my logo be? Do all shapes mean the same? How can I represent an sport in a shape? Should I use a complicated shape or a simple shape? Can I use shape to differentiate (PS, MS, HS)?
3. Typography
What typeface should I use? Should I use Chinese, English or Both? What typography is more modern and what more old-style? How do I want to present my school?
- The history of typography: