There are different ways to evaluate the success of your website.<\/p>\n
Normally in this class the evaluation has turned into creating a survey and sending it out and collecting the responses, but before we do that we should think: is it the best way to evaluate my website? can I really learn anything by sending out a survey? how much time are my classmates going to spend responding my survey?<\/p>\n
There are other evaluation techniques you\u00a0could use. Here are a few. You will need to decide what method you want to use and justify your choice.<\/p>\n
1. Focus groups<\/strong><\/p>\n A focus group is a moderated discussion that typically involves 5 to 10 participants.\u00a0 Through a focus group, you can learn about users\u2019 attitudes, beliefs, desires, and reactions to concepts. \u00a0Focus groups are group discussions. You recruit several targeted users, get them in a room together with a moderator, and ask them questions.<\/p>\n According to Cardinalpath<\/a>, focus groups are wonderful for:<\/p>\n For example, let\u2019s say Facebook wanted to identify new features their users might like. Holding a series of focus groups would be a great way not only to get feedback on ideas you\u2019re thinking of implementing, but in generating ideas you\u2019d never even thought of.<\/p>\n Focus Groups are best used early in the process, i.e. before development (or re-development).<\/p>\n Pitfalls of focus groups include:<\/p>\n You can see what a good and a bad focus group is\u00a0here.<\/a><\/p>\n 2. Usability Tests<\/strong><\/p>\n Usability tests aren\u2019t groups<\/em>\u00a0; they\u2019re conducted one-on-one.\u00a0And you don\u2019t simply ask user\u2019s opinions on your site. Rather, you to observe how people actually use<\/em> and\u00a0react to<\/em> your site.<\/p>\n\n
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