{"id":32,"date":"2016-03-07T03:23:42","date_gmt":"2016-03-07T03:23:42","guid":{"rendered":"http:\/\/eidersuso.net\/design\/?p=32"},"modified":"2020-12-04T00:56:07","modified_gmt":"2020-12-04T00:56:07","slug":"penny-the-pirate","status":"publish","type":"post","link":"http:\/\/eidersuso.net\/design\/2016\/03\/07\/penny-the-pirate\/","title":{"rendered":"Penny the Pirate"},"content":{"rendered":"<div class=\"pennyboardheader\">\n<p class=\"p1\"><span class=\"s1\"><b>The first children\u2019s story that\u2019s also an eye test.<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>PROBLEM<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">One in six children have a vision problem. Half go undetected, because kids hate eye tests and scary optometrists.<\/span><\/p>\n<p class=\"p3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35\" src=\"http:\/\/eidersuso.net\/design\/wp-content\/uploads\/2016\/03\/Kids-landing-page_SVP.jpg\" alt=\"Kids-landing-page_SVP\" width=\"640\" height=\"320\" srcset=\"http:\/\/eidersuso.net\/design\/wp-content\/uploads\/2016\/03\/Kids-landing-page_SVP.jpg 640w, http:\/\/eidersuso.net\/design\/wp-content\/uploads\/2016\/03\/Kids-landing-page_SVP-300x150.jpg 300w, http:\/\/eidersuso.net\/design\/wp-content\/uploads\/2016\/03\/Kids-landing-page_SVP-210x105.jpg 210w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>SOLUTION<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Eyecare provider OPSM created a <a href=\"http:\/\/pennythepirate.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">bedtime story<\/a> that\u2019s actually an eye test, allowing parents to detect whether their child has a vision issue. The Penny the Pirate storybook app enables parents to test their child\u2019s vision at home, as they read to them, by incorporating eye tests into the story. Within the app we then connected parents with OPSM specialists when needed.<\/span><\/p>\n<\/div>\n<p class=\"p3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33\" src=\"http:\/\/eidersuso.net\/design\/wp-content\/uploads\/2016\/03\/opsm-penny-the-pirate-image-600-90957.jpg\" alt=\"opsm-penny-the-pirate-image-600-90957\" width=\"600\" height=\"424\" srcset=\"http:\/\/eidersuso.net\/design\/wp-content\/uploads\/2016\/03\/opsm-penny-the-pirate-image-600-90957.jpg 600w, http:\/\/eidersuso.net\/design\/wp-content\/uploads\/2016\/03\/opsm-penny-the-pirate-image-600-90957-300x212.jpg 300w, http:\/\/eidersuso.net\/design\/wp-content\/uploads\/2016\/03\/opsm-penny-the-pirate-image-600-90957-210x148.jpg 210w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first children\u2019s story that\u2019s also an eye test. PROBLEM One in six children have a vision problem. Half go undetected, because kids hate eye tests and scary optometrists. SOLUTION Eyecare provider OPSM created a bedtime story that\u2019s actually an eye test, allowing parents to detect whether their child has a vision issue. The Penny [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,2],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-web-design","has-thumbnail"],"_links":{"self":[{"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":3,"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":2151,"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/posts\/32\/revisions\/2151"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/media\/34"}],"wp:attachment":[{"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/eidersuso.net\/design\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}